Williams-Sonoma Just Launched a Stunning New Brand—and It's Focused on Sustainability
Williams-Sonoma, Inc. just launched its latest brand and its focus is on sustainability. Meet GreenRow, which has beautiful furniture and decor pieces. New home brands seem to debut every year, but it’s not every day that a beloved, legendary retailer launches something completely new. And that’s what Williams-Sonoma, Inc. (whose family of brands include West Elm and Pottery Barn) is doing. Introducing GreenRow, a home brand that is squarely focused on sustainability.Because many of these products feature unique upcycled materials and special manufacturing methods, many of the items are one-of-a-kind or limited edition. And GreenRow furniture purchases are also included in Williams-Sonoma, Inc.’s tree planting program, which plants a tree for every piece of wood furniture sold.Meet GreenRow, the latest home brand.And before you write it off as another brand that only pretends to be eco-friendly, GreenRow really lives up to its promises.
